Role
Designer and Project Manager.
Team
The project required working with external substrate suppliers as well as the production team to ensure everything was printed and cut on time and correctly.
Overview
Interactive promotional piece to showcase new machinery and products at a Caxton open house.
Challenge
The brief was to come up with a way to showcase a new flat bed printing machine at an open house for printing company Caxton. There was a need to engage visitors and at the same time promote new substrates which the flat bed machine can print on.
Approach
Initially I researched a load of ways to promote paper, then came across an interesting idea of different foods made from coloured paper. This ignited the idea to have different ingredients of a sandwich made from the substrates Caxton was looking to promote for printing.
By having clients at the open house build their own sandwich and take home with them, they would engage with the products and take notice of the range of substrates on offer. I knew it needed something more to help tie this all together, so I created a brand for the sandwich making station. By researching similar sandwich businesses I put together an overall look for the promotion.
Solution
Flat Bed Sandwiches was born. The name was a play on flat bread sandwiches, which worked in well in promoting the flat bed printer. I designed a repeating pattern for the brand which could be used on the sandwich wrapping paper, sandwich station walls and online promotional material. I also created a takeaway sandwich menu with all of the sandwich ingredients (substrates), so clients could refer to at a later stage.
Clients were encouraged to build their sandwiches with as many ingredients they wished and take a photo with their creation to share on social media. A winner was randomly chosen from those who entered. This also increased exposure of the new flat bed printer to a wider customer base.
Results
The promotion saw an increase in quote requests and increase in sales for printing on the flat bed printing machine. Customers would constantly reference pieces of the sandwich when asking for substrates ie. “what the cheese is printed on” for corflute requests. Since the promotion, customers were now more aware of printing capabilities of Caxton’s new machinery.
