Role
Brand Designer.
Overview
I’m a big fan of donuts, especially the delicious ones made by Highly Confectious, a Wellington based bakery specialising in small batch, handmade, sweet deliciousness. So when their owner, Mark Sanders, came knocking to ask if I’d work on the branding for the new company, I was all about it.
I was told to draw inspiration from Americana style for the logo. His vision is to have a low key diner feel for his premises, tucked down one of those amazing Wellington laneways.
I created mood boards and from that it was narrowed down that elements such as neon lights, glazed donut illustrations, a limited colour palette of american theme colours where the most important moving into the sketch and concept phase. From there the process was pretty fluid. I’m very proud of the final logo. Looking back thankfully the initial concepts weren’t the final chosen logo, and through changes and tweaks, we got to where this brand needed to be to hit that mark.
If you’re in Wellington be sure to place your order for sweet deliciousness right here.
