Role
UI Designer, Brand Designer and Project Manager.
Overview
Branding for The Production House (www.tph.co.nz), New Zealand’s leading online print store. Strong, bold and powerful, were the underlying themes. Along with keeping the look simple with a sense of affordability – all important within an industry that is very price conscious. Although the existing brand lacked direction, some elements were kept to keep brand recognition, namely the yellow, red and white colour scheme and use of superhero imagery. The latter was deemed important as it gave the company a point of difference from it’s competitors – a strong business that doesn’t take life too seriously in the world of print.
Following branding the company, I designed the website interface, supporting printed collateral and stationery to align with the new identity.
